Our story

We believe that businesses deserve a chance, and we’re here to give to them.

After years working in digital marketing and lead generation for the financial space, we saw a common story: businesses getting turned away by banks. Piles of paperwork, months of waiting, lost money on hidden fees for nothing—all while payroll and vendors got more impatient.

So, we founded We Fund Merchants: a faster way to connect businesses with the money they need. No long waits or hidden fees, just a personal touch and powerful tech to connect companies to funding. We believe every business deserves a chance, and we’re here to give it.

What we stand for:

How do we compare?

We Fund Merchants
Banks
Competitors
Approval time
Almost instant
Weeks to months
3 business days
Funding time
24 to 48 hours
Weeks to months
7 business days
Paperwork required
Almost none
Piles
High standards, no sympathy
Credit scores accepted
All credit score
High scores only
High scores only
Support level
One-on-one guidance every step
Guidance to start, then nothing
Not specialists
Network size
One of the widest networks available
The bank and only the bank
Unknown
Tech advantage
High tech tools to match you with funds quick
Transparency
Full transparency
Fees, confusing interest calculations
Hidden fees and secret costs